Your website could be penalized by Google anytime

1. Poor or No Strategy
2. Dated Website
3. No Social Media Presence
4. Failure to Differentiate
5. Inconsistent Branding

Research tells us your potential clients are seeking your services online. Therefore having an effective digital strategy can help capture and attract your target market.Growth in digital spending in the construction industry has been significant in the 2016 and will continue to grow as your industry becomes more competitive.

Digital marketing is very beneficial for contracting companies. Being able to stand out amongst your competitors is crucial to success. Digital marketing is more affordable than traditional offline marketing channels like print and billboards. With so many companies in the same industry digital marketing can give your brand awareness and get your business in front of your target market. Having a social media strategy and e-mail marketing strategy is very beneficial for your brand and can reach a large audience and build your brand.

Having a user-friendly, modern and conversion focused website for a contractor is very important. It is important to make it easy for your target market to view your projects, affiliations and facility.  Keeping your website up-to-date is as important as having a website in the first place. It is important to showcase your affiliations, projects and facility. The user experience is very important that is why revamping your website is crustal in the contracting industry.

As a contractor it is important to enhance your brand reputation online. Your target market is constantly searching for professionals in your industry. While they are searching they will be looking at reviews on sites like homestars, google and testimonials. Potential customers want to make sure you are a legitimate and established company. That is why enhancing your branding and reputation online is very important.

Illusive Design is an agency that understands the construction/contracting industry and has developed many lasting B2B relationships. Our goal is to enhance your branding online and support your business with all things digital.