If you’re in the HVAC business but your website doesn’t demonstrate your company’s value compared to your actual physical shop, then you are passing up incredible opportunities for exposure and new business. It’s highly likely that the average customer spends more attention when they are browsing through websites to find out about your company than they do when they are walking across stores. In 2017, customers tend to research everything online before actually calling for a quote and eventually buying your service.
To make the process of making your HVAC website better a lot simpler, we can break the essentials down into an easy list.
Be informative yet attractive
When providing information online, it’s easy to lose your aesthetics and just showcase a lot of information on a screen. It is important to make the user experience simple, and conversion focused. The example below is an effective way of combining information with attractiveness.
Wheeler’s website is very informative - from providing user friendly appointment scheduling, a simple and concise list of services, the website maintains a simplistic kind of attractiveness. This is really important as you want your customers to stay on your website for longer – enticing them to schedule an appointment. The basic idea here is to find a balance between information and design and do it in a smart way.
Reflect Your Company Image
Your company should have an identity, a unique personality that it carries. Otherwise your branding isn’t complete and we suggest you strategize your niche. For those that do have a company with a brand image - you want your website to be able to portray that, right? Of course! Your website is an integral part of your brand image.
The imagery that Mannix is using makes their value proposition very obvious; they are a reliable, trustworthy brand. The images used at the end feel warm and friendly, giving you the sense that this is a brand you would be able to trust.
The basic essentials are taken care of at the top, including having the company contact numbers very clearly presented. This is top class website creation, if you ask me.
Extend Your Brand Image
The internet is a great place to extend your brand image and Rheem Team showcase that effectively. Their website makes a point to talk about their work with CASA (Court Appointed Special Advocates for Children). Having affiliations is very important, it shows that you are an established company which can entice your target market to contact you for a quote.
Bring Up the Latest Offers and Provide Newsletters
Your website should incorporate options that let your customers know of all the latest offers and promotions. A newsletter section is essential so your customers can sign up and provide their e-mails to constantly part of your content distribution which can generate leads for your business.
As an HVAC company, it is very important to have an effective and user friendly website and digital strategy in order to stand out amongst your competition.