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A positive online reputation can take years to build, but can be ruined by negative reviews online. Be it people or businesses, it takes years and years of effort to build a strong brand image amongst customers. This is why reputation management is an important activity that needs to be carried out consistently.

A business’ social media presence plays a significant role in today’s market. Therefore, social media has complicated the whole process of maintaining and building reputation. Even if there several “tweets” about the outstanding performance of a company – one negative comment is enough to draw the audience’s attention and give them a bad impression.

It is difficult for local businesses because their customer base is concentrated in regions and bad press travels both by social media and word of mouth. Online reputation management is not only required for damage control but is an area of marketing used to maintain a brand image.

online reputation management

The top ways of managing online reputation include:

The internet could be your worst enemy or your best friend, depending on how you plan to treat this with the resources available to you.